Characterizing and Predicting Early Reviewers for Effective Product Marketing on E-Commerce Websites

TitleCharacterizing and Predicting Early Reviewers for Effective Product Marketing on E-Commerce Websites
Publication TypeJournal Article
Year of Publication2018
AuthorsBai, T., X. Zhao, Y. He, J-Y. Nie, and J-R. Wen
JournalIEEE Transactions on Knowledge and Data Engineering
Pagination1-1
ISSN1041-4347
KeywordsCommunication channels, Companies, Early review, Early reviewer, Embedding model, Games, Predictive models, Social network services, Task analysis, Technological innovation
DOI10.1109/TKDE.2018.2821671